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Advertising Age 20 June 2011



American Christian radio host Harold Camping stated that the rapture and Judgment Day would take place on May 21, 2011,[1][2] and that the end of the world would take place five months later on October 21, 2011.




Advertising Age 20 June 2011



Following the failure of the prediction, media attention shifted to the response from Camping and his followers. On May 23, Camping stated that May 21 had been a "spiritual" day of judgment, and that the physical rapture would occur on October 21, 2011, simultaneously with the destruction of the universe by God.[13][14] However, on October 16, Camping admitted to an interviewer that he did not know when the end would come,[15] and made no public comment after October 21 passed without his predicted apocalypse.[16]


In 1970, Camping dated the Great Flood to 4990 BC.[26] Using this date, taking the statement in Genesis 7:4 ("Seven days from now I will send rain on the earth") to be a prediction of the end of the world, and combining it with 2 Peter 3:8 ("With the Lord a day is as a thousand years, and a thousand years are as a day"), Camping concluded that the end of the world would occur in 2011, 7000 years from 4990 BC.[6] Camping takes the 17th day of the second month mentioned in Genesis 7:11 to be May 21, and hence predicts the rapture to occur on this date.[6]


In 2010, Marie Exley of Colorado Springs made news by purchasing advertising space in her locality, promoting the alleged rapture date on a number of park benches.[41] After that, more than 5000 "Judgment Day" billboards were erected in locations across the world, including the Dominican Republic, Ethiopia, Ghana, Indonesia, Israel, Jamaica, Jordan, Lebanon, Lesotho, the Philippines, Tanzania and the United States.[42][43] Some people adorned their vehicles with the information.[44] Many who believed in the prediction took time off work to prepare for the Rapture.[45] Others spent their life savings on advertising material to publicize the prophecy.[45] One retired transportation agency worker from New York spent $140,000 on advertising.[45]


Family Radio spent over US$100 million on the information campaign, financed by sales and swap of broadcast outlets.[46] On October 27, 2010, they launched "Project Caravan". Five recreational vehicles announcing on their sides that Judgment Day was to begin on May 21, 2011, were sent out from their headquarters in Oakland, California, to Seattle, Washington. Upon arrival, teams were sent out to distribute tracts.[47] The caravan subsequently made stops in many states in the U.S.[48][49] and Canada.[50][51]


On May 19, 2011, the search term "end of the world may 21st" reached second position on Google Trends, based on the popularity of the search term in the United States. The related searches "Harold Camping", "May 21 doomsday", and "May 21 rapture" were also represented among the top 10 positions.[57] The New York Police Department stated: "We don't plan any additional coverage for the end of the world. Indeed, if it happens, fewer officers will be required for streets that presumably will be empty."[58]


On May 23, he returned to his Open Forum radio program, with members of the press in attendance, and, departing from his typical format, took questions from the reporters present instead of from callers.[64] He stated that May 21 had been an "invisible judgment day" which was purely spiritual in nature, and that he now realized that the physical rapture would take place on October 21, simultaneously with the destruction of the universe. "We've always said May 21 was the day, but we didn't understand altogether the spiritual meaning," he said. "May 21 is the day that Christ came and put the world under judgment."[13] He offered no apology for his earlier interpretation and said that all of his predictions had actually been fulfilled: on May 21, 1988, judgment came upon the churches; on September 7, 1994, judgment continued on the churches; then on May 21, 2011, judgment came upon the entire world.[64]


Media reports on October 21 and 22 stressed that Camping had been "wrong again".[86][87] The International Business Times proclaimed him a "false prophet."[88] On October 21, 2011, Time magazine's website listed Camping's end times predictions as one of the "Top 10 Failed Predictions", a list compiled in Camping's "honor".[89]


McCann continued to teach that October 21, 2011, would be the end of the world, even after the failed May 21, 2011 prediction. And after October 21, 2011, he taught that the end of the world would occur in March 2012.[106][107]


This date was arrived at by adding 1,600 days (taken from Revelation 14:20) to May 21, 2011, which McCann still teaches is the beginning of the day of judgment. He noted that October 7, 2015, is the last day of the Feast of Tabernacles, and exactly 10,000 days from May 21, 1988, which he claims is the date the Church Age came to an end.[110]


About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.


Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.


Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.


Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.


In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.


Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.


Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.


Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.


The median annual wage for advertising and promotions managers was $127,150 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,250, and the highest 10 percent earned more than $208,000.


The continued rise of electronic media will result in decreasing demand for print advertisements. However, the demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.


Initially launched in December 2018, SeasonalJobs.dol.gov is a mobile-friendly online portal that leverages the latest technologies to broaden dissemination of available temporary and seasonal job opportunities for which U.S. workers may be interested in applying. On November 19, 2021, OFLC implemented several enhancements designed to improve customer service and broaden U.S. worker access to available job opportunities. First, SeasonalJobs.dol.gov now makes information about H-2A and H-2B job opportunities more accessible to U.S. workers with limited English proficiency by offering a Spanish translation of both the website content and specific terms and conditions of the job opportunity. Second, to facilitate broader dissemination of available job opportunities, OFLC has significantly expanded the amount of job information available to any third-party (e.g., job search websites) through data feeds, which can be extracted daily and indexed for further advertising to U.S. workers. And finally, a new customer feedback feature is available that allows any person visiting the website to quickly report a defect or offer an idea or suggestion for improving the functional capabilities of the website.


On November 9, 2018, the Department of Labor (DOL) published in the Federal Register a NPRM to modernize the advertising requirements for the H-2A program. On November 9, 2018, DOL also jointly published with the Department of Homeland Security, a separate NPRM proposing to modernize the advertising requirements for the H-2B program.


The Department of Labor (DOL) published a notice of proposed rulemaking (NPRM) in the Federal Register proposing to modernize the advertising requirements for the H-2A program. DOL also published, jointly with the Department of Homeland Security, a separate NPRM proposing to modernize the advertising requirements for the H-2B program. More information about the NPRMs are available by clicking on H-2A program and H-2B program . 2ff7e9595c


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